How to Increase Brand Credibility Through Bakery Boxes

Not even a single entrepreneur can deny this reality that attracting potential clients and retaining the existing ones is the decided goal of every business to achieve success. Enhancing brand credibility through effective and attractive packaging by keeping the budgets to a minimum is another aim of most businesses to increase clientele. While starting a business and getting the bakery boxes imprinted for the clients, there are certain factors that need to be considered, some of which are as follows:

·         Purpose of the Box: Before designing a bakery box, think whether the box will be used for aesthetic and promotional purposes only or would it be designed to protect the inside products. If the boxes are going to be used mainly for aesthetic purposes, then definitely you require full color printed bakery boxes. Though the primary objective of most businesses is to design a box that is presentable; convenient in usage and could promote a company, still they possess an ability of protecting the inside products and prevent them from damages and getting disorganized.

·         Size and Finishing Options: Bakery products comprise numerous items like bread, buns, cakes, cupcakes, cookies, brownies, burger, pizza and many more each of which has a different size. Bakery boxes must be imprinted in varied sizes with different finishing options like spot UV coating and glossy or matte finishing. This is so because some clients prefer to use Kraft boxes for take away while others favor for colored bakery boxes for gifting purposes. Well designed bakery boxes not only provide promotional benefits to the business, but also adds appreciation for the product. One important point that must not be overlooked is that the box should be designed in a way that there must be little room left on each side of the product. Custom bakery boxes crafted with enticing designs seem great on retail shelves and aids the customer in perceiving the product as high quality due to packaging.

·         Style of the Box: After figuring out the purpose and size of the box, the next step is to decide the style that would be used for packaging. Various bakery items require varied packaging styles like auto bottom tray, double wall tuck front, double locked wall lid and four corner cake box etc.

·         Kind of Material: A box used to protect the encased products usually require a thicker material for packaging. Depending upon the product type, product boxes may be designed in 14pt to 16pt card stock for lighter items or they may be crafted in 18pt to 24pt card stock for heavier products. Use of thinner card stock would mean that it would provide little protection to the enclosed items.

·         Printing of the Box: Lastly, the custom bakery packagingbox should be designed with alluring color schemes, catch images and bold letterings to attract maximum clients. Custom boxes printed with the company’s name and logo serves as an insignia of your brand or product and creates brand awareness among the people.