Top 2 Ways to Impress the Beauty Conscious Customer with Packaging

Lipstick Boxes

When it comes to the beauty industry, Product packaging matters a lot. According to a particular study, more than 83% of online shoppers are willing to share their creative image on the social media network. This goes a long way in saying that the packaging holds the key in making a strong impact on the beauty conscious customer.

The first reason behind it is the absence of the physical outlet where the customer can visit and check the different varieties of the lipstick boxes. In such situations, if the lipstick packaging has been made nicely then they help you to create brand value, but it also helps to ensure repeat purchases. Below mentioned are some ways in which a beauty conscious customer may be impressed with packaging designs.

Cost should be justified the packaging;

All customers evaluate the product price with the shipping and other charges that have been imposed on every order. For example, the customer orders a $10 product in which free shipping also attached if this product is delivered to the customer's house in a simple box with paper crumbles, or in a bubble wrap, only then the value assigned to the package is justified. But in the case the customer has ordered a $100 worth product and he paid additional charges for the shipping, and then the presentation should justify with the paid amount by the customer. A customer has a totally different perspective in regards to things, especially where money is involved.

Using the External Parts of the Package;

External parts are the basic thing that is important for the customer when he receive the package. Putting a logo on the outside doesn’t costly for the business, but its presence leaves a long lasting impact to the customer's mind. Furthermore, the branding also helps in promoting the product. It would be better to use a new box rather than an old one. In case you do not want to invest in a branded lipstick box, you can put the logo on the tapes and labels. This is inexpensive and does not require the heavy investment.

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